A real and better alternative
to continued smoking

About PMI

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what PMI does best – six of the top 15 international brands in the world sit within PMI portfolio. But tomorrow looks different. Innovation is key – it all started with a dream to replace cigarettes with better alternatives for adults who would otherwise continue to smoke or use other nicotine products. PMI found the best scientists, invested billions dollars and spent almost 10 years perfecting the IQOS design, science and technology that you know today. There are already over 12.7 million IQOS users worldwide, each having successfully switched to IQOS and left cigarettes behind*.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.