IQOS News

Imagine this: You’re in the middle of a satisfying smoke-free experience with your awesome IQOS ILUMA i or IQOS ILUMA i PRIME device in hand when you’re unexpectedly interrupted by a knock at the door.

It's perfectly normal to feel a little unsure about what the signs on a new IQOS ILUMA i Holder and IQOS ILUMA i PRIME Holder mean when you start using the device for the first time. 

Did you get your hands on the innovative IQOS ILUMA i PRIME heating device and you’re wondering how to use it? The IQOS ILUMA i PRIME is our newest device with bladeless technology, which means it does not need cleaning.

The IQOS ILUMA i device is part of the new generation of IQOS ILUMA devices powered by our bladeless SMARTCORE INDUCTION SYSTEM™, giving you clean and more flexible experiences.