New look, same taste.New look,
same taste.

11 unique flavours to 
choose from.

*Recommended retail selling price.

Welcome to the world of IQOS

We're excited to share some fantastic news with you.
But first, could you let us know if you're already an IQOS user?

IQOS Iluma i

Meet IQOS

IQOS provide smoke-free alternative to cigarettes. Devices works with TEREA sticks only.

  • Heats real tobacco
    Heats real tobacco
  • No smoke smell
    No smoke smell
  • Emits 95% less harmful chemicals****
    Emits 95% less harmful chemicals****

Meet IQOS

IQOS is a smoke-free alternative to cigarettes. IQOS devices are designed to be used only with TEREA sticks.

IQOS Iluma i device
  • Heats real tobacco
    Heats real tobacco
  • No smoke smell
    No smoke smell
  • Emits 95% less harmful chemicals****
    Emits 95% less harmful chemicals****

Meet IQOS ILUMA i

Our latest tobacco heating devices. With advanced features such as Touch Screen and Pause Mode, you can see information about your experience and tailor your device at your pace.

IQOS Iluma i device
More about IQOS ILUMA i

Start your IQOS journey with IQOS ILUMA i and TEREA Starter Kit

Get one IQOS ILUMA i device and 3 packs of TEREA, and save  60!

IQOS Iluma starter kit
Buy now

Meet IQOS ILUMA i

Our latest tobacco heating devices. With advanced features such as Touch Screen and Pause Mode, you can see information about your experience and tailor your device at your pace.

IQOS Iluma i device
More about IQOS ILUMA i

Start your IQOS journey with IQOS ILUMA i and TEREA Starter Kit

Get one IQOS ILUMA i device and 3 packs of TEREA, and save  60!

IQOS Iluma starter kit
Buy now

IQOS ILUMA i has just launched in the Kingdom of Saudi Arabia.

Let's explore all the exciting new features together!

Buy nowBuy now Learn more
IQOS ILUMA i
IQOS ILUMA i

Touch screen* You can check your device’s status and customize your experience with a simple touch.

IQOS ILUMA i

Pause Mode* Conveniently pause your experience for up to 8 minutes and resume where you left off*.

IQOS ILUMA i

FlexPuff Your ILUMA i Holder adapts to your pace and may provide 4 extra puffs***.

IQOS ILUMA i
IQOS ILUMA i
IQOS ILUMA i

Touch screen* You can check your device’s status and customize your experience with a simple touch.

IQOS ILUMA i

Touch screen* You can check your device’s status and customize your experience with a simple touch.Pause Mode* Conveniently pause your experience for up to 8 minutes and resume where you left off*.

IQOS ILUMA i

Touch screen* You can check your device’s status and customize your experience with a simple touch.Pause Mode* Conveniently pause your experience for up to 8 minutes and resume where you left off*.FlexPuff Your ILUMA i Holder adapts to your pace and may provide 4 extra puffs***. Buy nowBuy now Learn more

IQOS ILUMA i

*Only applicable for ILUMA i PRIME and ILUMA i

**Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you up to two consecutive experiences and pause is available only for one of the them.

***FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

****Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.

“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on iqos.com

New IQOS
ILUMA i

New advanced features added:

TouchScreenTouch Screen*

Pause  Pause Mode*

Flex Puff FlexPuff

Adapts to your pace and may provide 4 extra puffs**.    

Discover the features
*Only applicable for ILUMA i PRIME and ILUMA i
**FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

Hard to choose?

Compare the IQOS ILUMA range to see which device is right for you.

IQOS ILUMA i PRIME System Garnet Red

IQOS ILUMA i PRIME

IQOS ILUMA
i PRIME

Most refined and advanced.
  •    Touch Screen
  •    Pause Mode*
  •    FlexPuff**
  •    Autostart
  •    Up to 3 consecutive uses***
  •    One-time accidental damage Replacement
Most refined and advanced.
  •    Touch Screen
  •    Pause Mode*
  •    FlexPuff**
  •    Autostart
  •    Up to 3 consecutive uses***
  •    One-time accidental damage Replacement

IQOS ILUMA i System Breeze Blue

IQOS ILUMA i

IQOS
ILUMA i

For a flexible and effortless experience
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •    Autostart
  •   Up to 3 consecutive uses***
  •   One-time accidental damage Replacement
For a flexible and effortless experience.​
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •   Autostart
  •   Up to 3 consecutive uses***
  •   One-time accidental damage Replacement

IQOS ILUMA i One Breeze Blue
NEW

IQOS ILUMA i ONE

IQOS ILUMA
i ONE

Pocket sized. All-in-one design.
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •    Autostart
  •   20 consecutive uses
  •   One-time accidental damage Replacement
Pocket sized. All-in-one design.
  •   Touch Screen
  •   Pause Mode*
  •   FlexPuff**
  •    Autostart
  •   20 consecutive uses
  •   One-time accidental damage Replacement

Buy now Compare the range

*Only applicable for ILUMA i PRIME and ILUMA i
**Only available in Performance Mode, during the first 3 minutes or 8 puffs of the experience. When pause is activated, Performance Mode gives you
up to two consecutive experiences and pause is available only for one of the them.
***FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences.
FlexPuff does not activate when pause is used.

TEREA flavours

ALL TEREA products contain the same amount of nicotine
flavor-icon

Classic Blends

BOLD
INTENSITY
MILD
9
7
7
6
5
4
Russet

Russet

Robust & Malty
Sienna

Sienna

Balanced & Woody
Teak

Teak

Rounded & Creamy
Amber

Amber

Balanced & Roasted
Gold

Gold

Balanced & Crisp
Silver

Silver

Refined & Toasted
flavor-icon

Aromatic &
Fresh Tobacco Blends

4
Turquoise

Turquoise

Fresh & Zesty
Purple

Purple

Fresh & Forest Berry
flavor-icon

Capsules

Sun Pearl

Sun Pearl

Watermelon with Menthol
Oasis Pearl

Oasis Pearl

Passionfruit with Menthol
Twilight Pearl

Twilight Pearl

Blueberry with Menthol

Add colour to your moment. Curious?

Make your moments count with new accessories collection.

Shop Now
IQOS ILUMA PRIME devices.

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Visit Important Information

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.

You can reach us during our hours of service Saturday to Thursday 9 am to 7 pm and Fridays from 2 pm to 7 pm, and we will be more than happy to assist you.