Discover IQOS ILUMA
The new IQOS ILUMA devices directly heat the tobacco inside the TEREA tobacco sticks with the revolutionary
SMARTCORE INDUCTION SYSTEM™.
Innovative, for the first time, no tobacco residue and no need for cleaning.
Next level technology
The SMARTCORE INDUCTION SYSTEM™ heats the tobacco directly inside the TEREA tobacco sticks specially developed for IQOS ILUMA.
These contain a heating element that heats the tobacco stick through magnetic induction.
This means your tobacco is heated from the core instead of being burned, ensuring it emits on average 95% less harmful chemicals compared cigarettes*.
Next level variety.
Meet TEREA tobacco sticks made for IQOS ILUMA with better taste, improved draw and even less smell compared to previous generations.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks.
Next level taste experience.
With a fully sealed stick design for less hassle and less smell than ever before during stick extraction, TEREA tobacco sticks made only for IQOS ILUMA.
No tobacco residue
or cleaning. Ever.
Improved draw.
Taste consistency from
stick to stick.
*75% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.
Hard to choose?
Compare the ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
Refined and advanced.
IQOS ILUMA
Effortless and enjoyable.
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks.
This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.