What is IQOS?

IQOS offers adult smokers something different to cigarettes.
Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.

Important information: IQOS is not risk-free.

Real tobacco.

• 11 distinct tastes to deliver real tobacco taste.

• A cleaner experience with improved draw and consistent taste.

• Available now at tobacco selling stores across the kingdom.

Discover IQOS ILUMA and TEREA

Visit the IQOS Store at the Riyadh boulevard, or any of the  IQOS Partners
across the kingdom for a personalized experience.

Next level technology

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is bladeless, heats tobacco using induction from within the TEREA stick.

The result? No smoke or ash, less smell than cigarettes and no need to clean the device after use.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks.

Discover IQOS ILUMA Series

Compare the ILUMA range to see which device is right for you.

A jade green IQOS ILUMA PRIME device and holder.
NEW

IQOS ILUMA PRIME

IQOS ILUMA
PRIME

Refined and advanced.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
Refined and advanced.
  • No cleaning
  • Auto-start
  • 2 consecutive uses

A moss green IQOS ILUMA device.
NEW

IQOS ILUMA

IQOS
ILUMA

Effortless and familiar.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
Effortless and familiar.
  • No cleaning
  • Auto-start
  • 2 consecutive uses

An IQOS ILUMA ONE
NEW

IQOS ILUMA ONE

IQOS ILUMA
ONE

Pocket-sized and ideal on the go.
  • No cleaning
  • 20 consecutive uses

Pocket-sized and ideal on the go.
  • No cleaning
  • 20 consecutive uses

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.


*'95% less' represents the average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

IQOS heats tobacco instead of burning it, making it a better choice compared to continued smoking. 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

IQOS ILUMA PRIME devices.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.