What is IQOS?

IQOS offers adult smokers something different to cigarettes.
Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking. Important information: IQOS is not risk-free.

IQOS partners with BIG MOE!

Join us on an exciting journey where graffiti art meets innovation.

Discover BIG MOE’s unique artwork inspired by the vibrant colours of Neon Purple.

Exciting experiences await you.

Check it out

Explore the TEREA range

Real tobacco taste, with no smoke or ash to get in the way.

12 distinct flavours for you to choose from.
Discover the NEW TEREA Gold, the latest addition to the TEREA lineup.

Discover now

Still considering switching to IQOS ILUMA?

Did you know that you can now get guided by our sales experts and try IQOS ILUMA in our selected IQOS partners stores?

Find out where you can try IQOS

Next level technology

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is bladeless, heats tobacco using induction from within the TEREA stick.

The result? No smoke or ash, less smell than cigarettes and no need to clean the device after use.

Discover IQOS ILUMA
IQOS ILUMA™ is designed to be used only with TEREA™ sticks.

Discover IQOS ILUMA Series

Compare the ILUMA range to see which device is right for you.

A jade green IQOS ILUMA PRIME device and holder.
NEW

IQOS ILUMA PRIME

IQOS ILUMA
PRIME

Refined and advanced.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
Refined and advanced.
  • No cleaning
  • Auto-start
  • 2 consecutive uses

A moss green IQOS ILUMA device.
NEW

IQOS ILUMA

IQOS
ILUMA

Effortless and familiar.
  • No cleaning
  • Auto-start
  • 2 consecutive uses
Effortless and familiar.
  • No cleaning
  • Auto-start
  • 2 consecutive uses

An IQOS ILUMA ONE
NEW

IQOS ILUMA ONE

IQOS ILUMA
ONE

Pocket-sized and ideal on the go.
  • No cleaning
  • 20 consecutive uses

Pocket-sized and ideal on the go.
  • No cleaning
  • 20 consecutive uses

Buy now Compare

IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains
a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit important information.

Why switch to IQOS?

No cigarette smoke smell
on your hands, hair, and clothes.

IQOS emits 95% less
harmful chemicals*
compared to cigarettes.

Heats real
tobacco.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.


*'95% less' represents the average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

IQOS heats tobacco instead of burning it, making it a better choice compared to continued smoking. 

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

More reasons to switch to IQOS
*'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com

Discover TEREA flavours.

TEREA Bronze TEREA Bronze TEREA Bronze

TEREA Bronze

Rich and warm.

TEREA Sienna TEREA Sienna TEREA Sienna

TEREA Sienna

Intense and earthy.

TEREA Teak TEREA Teak TEREA Teak

TEREA Teak

Rounded and velvety.

TEREA Amber TEREA Amber TEREA Amber

TEREA Amber

Balanced and roasted.

TEREA Gold TEREA Gold TEREA Gold

TEREA Gold NEW

Balanced and crisp

TEREA Yellow TEREA Yellow TEREA Yellow

TEREA Yellow

Mild and mellow.

TEREA Silver TEREA Silver TEREA Silver

TEREA Silver

Refined and toasted.

TEREA Turquoise TEREA Turquoise TEREA Turquoise

TEREA Turquoise

Refreshing and crisp.

TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

TEREA Purple Wave

Rich and aromatic.

Explore TEREA range
Find your flavour

Your style.
Your details.

Mix and match as you go with our widest range of accessories. Ever.

Discover accessories
IQOS ILUMA PRIME devices.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.