IQOS ILUMA i PRIME System Breeze Blue

IQOS ILUMA i PRIME™ is the new generation of IQOS ILUMA™ devices that offers a range of advanced features for a clean, seamless and more flexible experience than before. It is equipped with the new Touch Screen so that you can quickly get see the information about your experience:

• Pre-heating status (duration, completion) time left for your experience
• Number of available experiences (one or two)

• Have up to 3 consecutive uses (only available in Performance Mode when pause is not activated)
• Pause your experience with Pause feature
• May get 4 extra puffs with FlexPuff feature (FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.)
• Adaptable Holder battery with 2 FlexBattery modes IQOS ILUMA i PRIME™ is designed to be used only with TEREA SMARTCORE STICK™.

IQOS ILUMA PRIME™ and IQOS ILUMA i PRIME™ devices - are both alternatives to cigarettes that heat tobacco with SMARTCORE INDUCTION SYSTEM™. IQOS ILUMA i PRIME is the next generation of IQOS ILUMA heating devices. What’s new with IQOS ILUMA i PRIME™? New Touch Screen to quickly get the information about your experience: pre-heating status (duration, completion) time left for your experience number of available experiences (one or two) Additional new advanced features to adapt your experience to your usage: Pause your experience with Pause Mode feature Flexible experience that adapts to your usage pattern with FlexPuff feature Adjust the Holder battery mode with FlexBattery feature

Visit the IQOS Store at the Riyadh boulevard, or any of the   IQOS Partners across the kingdom for a personalized experience.

With no heating blade, no tobacco residue, no cleaning: IQOS ILUMA i PRIME™ uses the innovative SMARTCORE INDUCTION SYSTEM™ that gently heats the tobacco inside the SMARTCORE STICK™ rather than burning it.

IQOS ILUMA i PRIME is available for  350*. *Recommended retail selling price.

You can now visit one of the IQOS Partners stores to get an IQOS guided trial with one of our sales experts and experience it before you buy it.

The IQOS ILUMA i PRIME Holder is designed to provide you with up to 3 consecutive experiences (in Performance Mode without a pause). Each experience lasts up to 6 minutes or 14 puffs (whichever comes first), including 20 seconds of preheating time. Depending on your usage patterns, you may gain 4 extra puffs* with the FlexPuff feature. *FlexPuff is designed to work with tobacco sticks. Activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.

IQOS ILUMA i PRIME™ devices are designed to be used only with SMARTCORE STICKS™. There is no heating element to heat your HEETS™ stick with IQOS ILUMA i PRIME™. An IQOS ILUMA™ device can only be activated by a SMARTCORE STICK™ so it will not start if anything other than a SMARTCORE STICK™ is inserted.

The IQOS ILUMA i PRIME Holder is designed to provide you with up to 3 consecutive experiences (in Performance Mode without a pause). Each experience lasts up to 6 minutes or 14 puffs (whichever comes first), including 20 seconds of preheating time. Depending on your usage pattern, you may gain 4 extra puffs* with the FlexPuff feature. A fully charged IQOS ILUMA i PRIME Pocket Charger offers up to 20 consecutive uses without the need to recharge. *FlexPuff is designed to work with tobacco sticks. Activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.