Real tobacco experience.
HEETS made for IQOS
IQOS heats tobacco instead of burning it,
making IQOS and HEETS deliver the real taste of tobacco without the smoke.
Rich and Velvety
A rich tobacco blend coupled with subtle fruit nuances and woody notes complemented by velvety notes.
Mellow and Refreshing
A delicate mix of spices and herbal notes accompanied with an underlying twist of fresh sensation.
Rich and Lively
A delightful combination of ripe fruit and floral aromas coupled with a mix of fresh sensations.
Rich and Warm
Rich and aromatic tobacco blend enriched with cocoa and dry fruit aroma notes.
Intense and Earthy
Rounded and toasted tobacco blend matched with earthy nuances and subtle light tea aroma notes.
Rounded and Velvety
Balanced and toasted tobacco blend coupled with creamy and nutty aroma notes.
Balanced and Roasted
Rounded and roasted tobacco blend layered with nutty aroma notes.
Mild and Mellow
Mellow and aromatic tobacco blend coupled with zesty aroma notes.
Refined and Toasted
Balanced and toasted tobacco blend gently refined with light aroma notes of spicy herbs.
Refreshing and Crisp
Crisp menthol cooling coupled with a lightly toasted tobacco blend and enriched by subtle zesty aroma notes.
tobacco taste experience.
With HEETS the tobacco is not burnt, but heated. HEETS release a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS have no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick
How long does a HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.
As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase the tobacco taste experience from your HEETS.
From farmer to consumer.
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. The master blenders of Philip Morris International sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.
Years of experience.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the tastes that you prefer.