Discover TEREA.

Next level tobacco experience.

Discover TEREA, made exclusively for IQOS ILUMA. The ingenious SMARTCORE INDUCTION SYSTEM™ brings you
improved draw, taste consistency from stick to stick, and less lingering smell than cigarettes, according to most
consumers* - available in 12 flavours.


* 90% agreement amongst 674 adult consumers in Japan and Italy, 2020 – 2021.

The TEREA Stick

Next level taste experience.

With a fully sealed stick design for less hassle and less smell than ever before during stick extraction, TEREA tobacco sticks made only for IQOS ILUMA.


No tobacco residue or cleaning. Ever.

Improved draw.

Taste consistency from stick to stick.

**75% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Discover TEREA flavours.

TEREA Bronze TEREA Bronze TEREA Bronze

TEREA Bronze

Rich and warm.

TEREA Sienna TEREA Sienna TEREA Sienna

TEREA Sienna

Intense and earthy.

TEREA Teak TEREA Teak TEREA Teak

TEREA Teak

Rounded and velvety.

TEREA Amber TEREA Amber TEREA Amber

TEREA Amber

Balanced and roasted.

TEREA Gold TEREA Gold TEREA Gold

TEREA Gold NEW

Balanced and crisp

TEREA Yellow TEREA Yellow TEREA Yellow

TEREA Yellow

Mild and mellow.

TEREA Silver TEREA Silver TEREA Silver

TEREA Silver

Refined and toasted.

TEREA Turquoise TEREA Turquoise TEREA Turquoise

TEREA Turquoise

Refreshing and crisp.

TEREA Purple Wave TEREA Purple Wave TEREA Purple Wave

TEREA Purple Wave

Rich and aromatic.

Find your flavour

IQOS X BIG MOE collaboration!

Stay tuned for the reveal of BIG MOE’s unique graffiti art inspired by the vibrant colours of Neon Purple.

Join IQOS and BIG MOE to unleash the energy of colour through exciting experiences over the next few weeks.

Check it out

Made for IQOS
ILUMA.

Because TEREA tobacco sticks feature a fully sealed tobacco part they are not compatible with IQOS 3 DUO or any earlier blade generation devices. Using a TEREA stick in a device with blade heating technology may damage the blade.

Find out more

Meticulous care at every step

Our mission

At every step, TEREA for IQOS ILUMA has been planned with precision to deliver the best tobacco experience yet.

Quality checks

The superior quality tobaccos selected for TEREA are subject to rigorous checks. The crops are traced to farm level, and a series of comprehensive controls maintain the highest standards of leaf quality.

The final product

During the blending phase, each batch is analysed every 10 minutes. Only tobaccos that pass every step of our process and are of sufficiently high standard are then used in TEREA tobacco sticks.

Split your purchase into equal monthly installments

Sounds good? Just select Tabby at checkout.