Our quest for smoke-free alternatives never ends.
Curiosity is that quiet voice telling us to look. Telling us to go. You don't know where curiosity leads. But isn't that the true meaning of adventure? Follow your curiosity and watch the stories of people who discovered their IQOS moments in very unexpected ways.
Step into the world of curious
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explores the unexplored
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is calling
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is a journey
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drives us
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explores the unexplored
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finds more
When curiosity leads, innovation follows
Two devices. Zero compromise.
The future of heated tobacco is here - and it's cleaner, smarter, and easier to use.
The ILUMA i range was built to perform with advanced technology like Touch Screen, Pause Mode and FlexPuff*.
IQOS ILUMA i PRIME
Crafted from premium materials
IQOS ILUMA i
A flexible and effortless experience
Find out more
IQOS and TEREA Starter Kit offer
Unlock 60 SAR** in savings with the IQOS and TEREA Starter Kit. Get 1 IQOS device of your choice and 3 TEREA flavours. A great way to explore the range and discover your favourite.
Try before you buy
Packed with innovative new features, like the Touch Screen and Pause Mode, IQOS ILUMA i puts you in full control of your smoke-free experience. Follow your curiosity with an in-store guided trial.
Why switch to IQOS?
IQOS heat-not-burn devices give you the experience of your usual smoking ritual, without the smoke, ash or lingering smell. They also contain 95% less harmful chemicals*** compared to cigarettes.
*FlexPuff activation and number of puffs depend on individual usage patterns, thus extra puffs might not apply to all adult consumers and/or experiences. FlexPuff does not activate when pause is used.
**Log in to avail the device discount. Valid 1 per order & 2 per user only.
IMPORTANT INFORMATION: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.
***95% less represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com.
