What is IQOS?

IQOS is a smoke-free alternative to cigarettes that heats real tobacco instead of burning it, delivering a real tobacco taste experience.

IQOS emits 95% less harmful chemicals compared to cigarettes1.

TEREA tobacco sticks are specially designed for IQOS ILUMA i devices and available in 11 flavours, ranging from classic tobacco to aromatic and menthol blends.

Heated tobacco leaves less of a lingering smell on your hands, hair and clothes than cigarettes2.

Designed to fit seamlessly into your lifestyle and routine, IQOS is convenient and easy to use.

IMPORTANT INFORMATION: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA i is not risk-free.

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How does the free demo work?

  • Complete the short form below.
  • We will contact you to schedule your demo.
  • Meet with our expert at a location near you.
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1 95% less represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.com. 

2 90% agreement amongst 674 adult consumers in Japan and Italy, 2020–2021. 

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You can reach us during our hours of service Saturday to Thursday 9 am to 7 pm and Fridays from 2 pm to 7 pm, and we will be more than happy to assist you.