Discover IQOS ILUMA

The new IQOS ILUMA devices directly heat the tobacco inside the TEREA tobacco sticks with the revolutionary
SMARTCORE INDUCTION SYSTEM™. Innovative, for the first time, no tobacco residue and no need for cleaning.

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An IQOS ILUMA device, an IQOS ILUMA ONE, and an IQOS ILUMA PRIME device.

Next level technology

The SMARTCORE INDUCTION SYSTEM™ heats the tobacco directly inside the TEREA tobacco sticks specially developed for IQOS ILUMA.

These contain a heating element that heats the tobacco stick through magnetic induction.

This means your tobacco is heated from the core instead of being burned, ensuring it emits on average 95% less harmful chemicals compared cigarettes*.

Discover the science
IQOS ILUMA™ is designed to be used only with TEREA™ sticks.

IQOS X BIG MOE collaboration!

Stay tuned for the reveal of BIG MOE’s unique graffiti art inspired by the vibrant colours of Neon Purple.

Join IQOS and BIG MOE to unleash the energy of colour through exciting experiences over the next few weeks.

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Discover IQOS ILUMA series

Our best heated tobacco devices ever with revolutionary induction technology. No broken blades and no cleaning. Ever.

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Next level variety.

Meet TEREA tobacco sticks made for IQOS ILUMA with better taste, improved draw and even less smell compared to previous generations.

Discover TEREA flavours

IQOS ILUMA™ is designed to be used only with TEREA™ sticks.

Next level taste experience.

With a fully sealed stick design for less hassle and less smell than ever before during stick extraction, TEREA tobacco sticks made only for IQOS ILUMA.

No tobacco residue
or cleaning. Ever.

Improved draw.

Taste consistency from
stick to stick.

*75% agreement amongst 714 adult consumers in Japan and Italy, 2020 – 2021.

Hard to choose?

Compare the ILUMA range to see which device is right for you.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
New

IQOS ILUMA PRIME

Refined and advanced.

A Moss Green IQOS ILUMA.
New

IQOS ILUMA


Effortless and enjoyable.

An IQOS ILUMA ONE.
New

IQOS ILUMA ONE

Pocket-sized and ideal on the go.

Compare and buy

IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks.

This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.

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Split your purchase into equal monthly installments

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