Follow your curiosity.
Start your journey.

Complete challenges to unlock prizes along the way.*
Start exploring
*Terms & Conditions apply. License details available therein.

Explore four destinations with the help of our collaborator guides. Complete challenges along the way for a chance to win exciting prizes.

Are you ready to embark on your journey?

The Prizes

Round 1

Hero Camera

Round 2

DJ Set

Round 3

iPhone 17

Round 4

Airpods Max Headphones

Meet this week's
collaborator guide

Discover Portugal
with Sultan

Meet Sultan, a prominent Saudi rally driver, automotive presenter and personality.

Follow Sultan's journey with IQOS
IQOS ILUMA PRIME devices.

Be part of the journey.
Follow us on Instagram.

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IQOS ILUMA PRIME devices.

Got a question?
Find the answer in our FAQs

IQOS Electric Dreams is a brand engagement platform and competition operated by Philip Morris KSA Trading, for legal age nicotine users who wish to participate.

You must be an adult (18+) smoker or user of other nicotine containing products and must be residing in the Kingdom of Saudi Arabia.

You must be registered in the IQOS KSA database. Log on to Electric Dreams page and complete the first challenge “Start your journey”.

Once you start your journey , follow the instructions listed on the website. Once the 4 challenges have been completed, you are eligible to enter the draw for weekly prizes.

You must complete any 4 challenges to enter the draw.

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Read terms and conditions

*Terms & Conditions apply. License details available therein.

Third-party brand names, logos or product images featured are the property of their respective owners and are used solely for identification and reference purposes. There is no affiliation, sponsorship, endorsement or commercial relationship between the respective brand owners and the owner of IQOS. Prize may vary in colour.

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