What is IQOS?
IQOS offers adult smokers something different to cigarettes.
Distinctive by design, IQOS does not burn tobacco and is a better alternative than continued smoking.
Important information: IQOS is not risk-free.
IQOS partners with BIG MOE!
Join us on an exciting journey where graffiti art meets innovation.
Discover BIG MOE’s unique artwork inspired by the vibrant colours of Neon Purple.
Exciting experiences await you.
Explore the TEREA range
Real tobacco taste, with no smoke or ash to get in the way.
12 distinct flavours for you to choose from.
Discover the NEW TEREA Gold, the latest addition to the TEREA lineup.
Still considering switching to IQOS ILUMA?
Did you know that you can now get guided by our sales experts and try IQOS ILUMA in our selected IQOS partners stores?
Find out where you can try IQOS
Next level technology
IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is bladeless, heats tobacco using induction from within the TEREA stick.
The result? No smoke or ash, less smell than cigarettes and no need to clean the device after use.
Discover IQOS ILUMA Series
Compare the ILUMA range to see which device is right for you.
IQOS ILUMA PRIME
IQOS ILUMA
PRIME
PRIME
Refined and advanced.
- No cleaning
- Auto-start
- 2 consecutive uses
Refined and advanced.
- No cleaning
- Auto-start
- 2 consecutive uses
IQOS ILUMA
IQOS
ILUMA
ILUMA
Effortless and familiar.
- No cleaning
- Auto-start
- 2 consecutive uses
Effortless and familiar.
- No cleaning
- Auto-start
- 2 consecutive uses
IQOS ILUMA ONE
IQOS ILUMA
ONE
ONE
Pocket-sized and ideal on the go.
- No cleaning
- 20 consecutive uses
Pocket-sized and ideal on the go.
- No cleaning
- 20 consecutive uses
IQOS ILUMA is designed to be used only with TEREA sticks. Do not ingest or disassemble TEREA sticks. This product contains
a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children. Visit important information.
Why switch to IQOS?
No cigarette smoke smell
on your hands, hair, and clothes.
IQOS emits 95% less
harmful chemicals*
compared to cigarettes.
Heats real
tobacco.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*'95% less' represents the average reduction in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information on IQOS.com
IQOS heats tobacco instead of burning it, making it a better choice compared to continued smoking.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
Discover TEREA flavours.
TEREA Bronze
Rich and warm.
TEREA Sienna
Intense and earthy.
TEREA Teak
Rounded and velvety.
TEREA Amber
Balanced and roasted.
TEREA Gold NEW
Balanced and crisp
TEREA Yellow
Mild and mellow.
TEREA Silver
Refined and toasted.
TEREA Turquoise
Refreshing and crisp.
TEREA Purple Wave
Rich and aromatic.
Your style.
Your details.
Mix and match as you go with our widest range of accessories. Ever.
We IQOS because…
Discover why millions of adult smokers around the world have switched to IQOS.*
No Combustion
*Source: Status as of December 2021 Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market Research.