Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*
Important information: It does not necessarily equal 95% reduction in risk. IQOS is not risk-free. *”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See important info on iqos.com
No fire. No ash. No smoke.
Most smokers who switch completely, quit cigarettes.
*Source: PMI Financials or estimates, Market Research, IQOS user panels.
Compare devices.
Find your perfect IQOS match.
IQOS 3 DUO
Ready when you are.
IQOS 3 MULTI
Portable. Use 10 times, then recharge.
